Episode 15
Sha Sha jie.
Why are you here?
Surely you are not here to participate in the contest?
What does it matter to you if I participate?
Of course it's relevant.
After all, you are a veteran already.
Why are you grabbing the limelight from us?
This thing about limelight...
It's all about you.
If it's not you,
no matter what you do, you can't have it.
Hello everyone, my name is Shi Dai.
I hope everyone works hard.
Camera A start rolling, Camera B stand-by.
Hello ladies and gentlemen.
And our audiences in front of the TV.
Hello to you all.
The show you are watching now is brought to you by
Xiang Xie, Mei Bao Lian and Xiang Yang TV station.
This is Femina Girl Contest stage 1,
brought to you live.
I think everyone can't wait to see
the exciting performances that will be happening next.
Now, let us pass the stage
to the Femina Girls!
These subtitles are brought to you by The Modern People Team@Viki
Are you okay now?
The next ones you.
Work hard!
Xia HongGuo, did you all actually shortlist the contestants?
How did you end up with these models?
I think she's just fine.
These two are stockholders. They can be considered as our own people.
Regarding the issue about Femina's advertisment employee
you are the person in charge of human resource.
You should know that you have to follow a procedure when hiring people.
Yes. He has been recommended by the Assistant Publisher.
Two days ago, he showed me a resume to let me consider whether
this person is qualified enough to enter Xiang Xie.
If he is,
I should let him take charge of Femina's advertising.
Is it only that?
Is Xia Hong Guo
brought in by the Assistant Publisher also?
Yes, and soon after
Director called me
to make her a permanent employee.
I did what I was told.
Alright, you can go.
Okay.
Hasn't taken over yet!
But he has already set up his group of subordinates.
Not only that,
he also came up with some weird event.
What Femina girl competition!?
Trying to please the public, really.
Wen Cai, if this carries on,
One day, the one that is being changed is you.
Be careful!
Where is this place?
The address cant be wrong.
Ahh.
Who is it?
Im him.
Mr. Wang, how are you.
I am Liu DeHua from Xiang Xie Group's Advertising Department.
This is my card. We spoke on the phone.
So you're Liu De Hua.
You must be joking me.
No, here.
This is our newest edition.
Here, take a look.
It is a weekly issue.
So you will get more returns
if you advertise on it. Would you like to consider?
After going to so many companies,
he's the first one who is willing to look at the magazine properly.
The magazine is not bad.
There's quality involved. It suits us.
How do you think we should work together?
Boss Wang
You really have good taste.
Like this. This is our advertisement marketing strategy.
Look. This is our price list.
Rest assured. We will surely come up with an
advertisement marketing strategy that fits your needs.What do you think?
I think that this suits you too.
Must I really pay?
Huh?
Go back and discuss with your boss.
Help us advertise half a year for free, and we will provide the freebies.
We won't charge.
Here is a sample for you.
No, no! I... I... I don't want it!
Try this, try it.
Actually my company...
Actually, our magazine, Femina-
If you want to sing, then sing these songs.
You must never sing original songs.
Or else my boss will make it difficult for me.
I won't be able to secure my job.
So it's you.
You have filmed our performance before.
Thank you.
You're right. At the pub.
At that time, you guys were still together with Qin Tian.
Blame it on Qin Tian's stubbornness. It's a pity he has so much talent.
He has his own principles, doesn't have to be the same as everyone.
Is being inflexible one of his principles too?
At the start, we wanted to make our own music.
We were happy with what we were doing.
And we wanted to continue what we did.
But when an opportunity is in front of us,
we will be fools if we do not grab hold of it.
You can't ask us not to worry about having no food to eat.
Qin Tian is not a fool.
He only wants to make his own music.
Is that wrong? You should know.
What is your relationship with him? Why do you support him so much?
I admire the way he thinks.
That's being impractical.
He always makes his buddies worry about him.
If we didn't beg for paid performances,
Qin Tian wouldn't have the opportunity to perform.
Have you said enough?
How can you trash your own buddy like this?
Pack up! Everyone pack up! We are not filming anymore!
Am I crazy?
How can I mess up Tian Le Company's MV?
By contract, I have to pay them for the losses.
Don't tell me I am suffering from Qin Tian's poison too?
Am I starting to turn money away too?
Hello?
What?
Shen Qiang called off the shooting?
Why?
Because of Qin Tian?
Forget it. Don't ask her to compensate.
Change a new director.
Okay.
She's here.
Hello, everyone.
Shi Dai is here.
Hello, what are your thoughts?
Still okay I guess. This time that is.
[A change in fashion, say goodbye to barbie-like models][No diet equals no job - models can't carry such a burden]
What you just saw
are a few sticky notes that are hot on the web.
They're all talking about Shi Dai.
If models are to become like that,
what are designers suppose to do?
Must they change measuring tapes to bigger ones?
I personally think being healthy is a beautiful thing.
It's not good for anyone to
become obsessed with attaining a model's figure.
But I'm more used to looking at model figures from before.
I think sometimes we musn't stick to our principles too tightly.
Fat or skinny, I like them both.
This is what I was hoping to see.
The more debatable a topic is,
the more it will be able to boost our sales.
Ever since we put Femina Girl Contest into action,
our magazine sales have increased distinctively.
Why not do it this way.
From the next issue onwards,
Femina magazine will increase the number of articles regarding Shi Dai and plus-size models.
Starting from the next issue...
This can't be done.
The space for each article has already been set from the start.
And the most crucial thing is that this will affect the layout of advertisements.
If you suddenly want to increase the article space, it cannot be done.
But if we can't chase this topic while it's hot,our previous efforts will be wasted.
Try to think of a way to best incorporate this.
Alright.
I'll try my best.
Femina Girl Contest is considered to be under Femina.
What does the Assistant Publisher want to see us for?
Everyone is busy.
We have no time to chat idly with you here.
Let's go straight to the issue.
Everyone knows that Femina Girl Contest is down to the remaining 10 participants.
This event has been an overwhelming success. And we have garnered much attention from the public.
That's why I think that, if the stage for the finals
were to belong only to these 10 models, it will be too much of a waste.
I want to provide this stage to Xiang Xie's employees too.
Here is my opinion.
I want to let fashion editors working under Xiang Xie to participate also.
They'll design for the top ten finalists.
This can test their ability to put fashion sense into use.
And at the same time, give them a chance to showcase their talent.
I disagree.
I don't think it is appropriate for the entire company to participate.
Because the editors from every department have very heavy workload.
If you pull them out to participate in this, it will surely affect our day-to-day operation.
Managing Director,
you have misunderstood me.
This is not a task or job I have set for them. They can do this in their free time.
It's up to them whether they want to sign up or not.
I agree.
Normally, these fashion editors can only hide behind the scenes.
Now, they finally have the chance to be in the limelight.
This idea is great.
We can let them see the fashion editors' true capability.
And turn this into a beneficial kind of competition.
Femina Girl Contest?
It's a pity I'm not a fashion editor.
If not, I will surely participate.
We have wasted an opportunity to become famous.
Can a beauty editor participate?
Looks like among us, only Aida is qualified to participate.
That's right, Aida.
If you go, you'll surely win. I'd rather not. It's a waste of time.
I'd like to join. -Sure. Hong Guo, I'll support you.
Don't overestimate yourself, you are just the assistant of a fashion editor.
You are still far from being a fashion editor.
I really can't participate?
But I really want to give myself some practice.
Why are you day-dreaming in the day?Hurry up and prepare the clothes.
You won't be able to pay for it if something goes wrong again.
Hong Guo,
Aren't you tired?
You have been working too hard lately. You should take care of your skin.
Come, come.
Sha sha.
Sha, you dont have to be so generous.
No problem!
We are roomies, right? Shouldn't roomies help each other out?
Of course. Of course they should.
Right, right.
Well Hong Guo,
I have a small, small, small favor
that I need help with.
Of course I'll help you.
It'll be no problem to you. You can surely do it.
So it's like this,
you know about the Femina Girl Contest,
the issue with fashion editor? Can you help me make some arrangement?
To put the best fashion editor with me?
This is something that I cant help you with.
Because the lots will be drawn in the open. You can't cheat with that.
I think you should work on your talent showcase and modeling ability.
Fine. Fine.
Why didn't you say so earlier?
What a waste.
[Declaration of Free-Sharing Music]
I just started working and my sales have hit zero.
If this continues, will the company retrench me?
Ye Sha Sha,
you must get the highest score in every segment.
Then only you will get first place.
Do your best!
Why are you unhappy?
Hasn't Femina Girl contest already started?
You should be happy.
Who says i'm unhappy?
Schoolkid, do you know that there are words written on your face?
Where?
Here, here here and here.
One look and I know what you are thinking of.
But why can't some people see it?
Which idiot?
Don't scold him.
Actually it has nothing to do with him.
There is somebody that you like?
It's really not me?
Of course it's not.
Then it is Hua Zai.
How can that be?
A colleague at the office?
Don't simply guess.
Colleague from office then.
It's not exactly so.
Xie Fei Fan?!
I told you not to simply guess.
What's so good about Xie Fei Fan?
Don't you think I'm better than him?
I don't feel it.
You are annoying!
This...
If you want to get advertisements, information collecting is the most important.
Give you 8 words: "Through heaven or hell, use whatever means necessary".
Sure, sure.
Thank you. Thank you!
This...
Advertising calls for compatibility too.
Turtles should be with jerks.
"Turtle with jerks", okay.
Needs must be met.
Like how an @sshole looks at green beans.They must look eye to eye.
"Must look eye to eye".
Thanks alot!
Hong Guo,
I...
I...As I was saying, I'll like to ask you somethings about advertising.
"Advertising"?
Yes, things regarding advertising.
Sorry I dont anything about advertising.
Oh okay then.
But I can offer you a solution.
When you feel depressed, you can shout at the sky.
Fighting, fighting, fighting.
This...
When you're starting to build your client list,
it will be difficult. You must learn to gather and purify your resources.
You can start from people around you.
Then-
You're so annoying. Cant you see Im busy?
If you can't get advertisements, get your parents to invest.
"Get your parents to invest".
"If you can't get any advertisements, ask your parents to invest"
After a fierce competition in the first round,
all ten contestants in the Femina Girl Contest,
have passed the basic ability test.
Let us congratulate them.
Xia Hong Guo.
How can you be late for such an important event?
I'm sorry, I've spent too much time looking for the clothes I've prepared.
Didn't I told you I've already marked down the numbers?Why can't you find them?
Let me tell you, you should know that
you've been allowed to participate only because the number of fashion editors
who signed up is too little. Do you understand?
I will make full use of the opportunity.
The test for the second round will be different.
It mainly consists of two parts.
50% of the marks will be given by our judges, and the remaining 50% will be opened to the audiences.
This includes phone voting, web voting and magazine replies.
The swimming costume series coming up next,
will be handpicked by fashion editors from Xiang Xie, to suit the style of the models.
To ensure fairness,
they will be paired up by drawing lots.
Will the models please pick your fashion editor?
Let us invite Miss Ye Sha Sha to pick her fashion editor.
Please, please.
Let me get the best triump card. Don't let me get Hong Guo.
Alright.
The fashion editor picked by Contestant No. 1 Ye Sha Sha is...
Aida! Let us invite Aida on stage!
Next, let us invite Contestant No.2, Miss Shi Dai, to pick her personal fashion editor.
Xia Hong Guo! Miss Xia Hong Guo, please come up the stage.
I'm so lucky! I really want to help you design!
Mom, Dad.
I came back because I have some official business.
What official business? Hurry and tell us.
I think that our family's pastry shop,
should do more promotion.
Have I heard right? You're actually concerned about our business!
My son have seen the world.
He has grown up! This is a good thing.
Of course it is a good thing, Mom.
Look, I specially came up with this
marketing strategy for our shop. Have a look.
Nevermind, you won't understand. Let me explain.
It's like this.
Subtitles brought to you by the Modern New Species Team @ Viki
Okay, all the fashion editors!
Within the time limit,
please use all your creativity, alright?
Everything depends on you guys! All the best!
All the best!
It's here.
I've finally found it.
Clothes?
Why are all these clothes?
Where did my curtain go?
What is this? How come it's like this?
Xia Hong Guo, why did you make this kind of mistake again?
But I just followed your order to take this bag.
Why didn't you check before you leave?
You told me at the last minute, I didn't have time to check.
This is so important. Of course you have to carefully inspect it before you leave.
Dont push the blame on someone else.
This place is in the middle of nowhere.
A trip to and fro will take a few hours. There simply won't be enough time.
How can you transform this cloth into an article of clothing?
We barely have time until the show.
Sha Sha lets go.
Hong Guo,
are you okay?
Shi Dai, just give me a little time, I'll figure something out.
Please wait for a bit.
Thank you. -No need.
Where's Hong Guo?
She;s probably over there.
She took the wrong bag, so she might have to rethink her design.
She brought the wrong bag?
How are you feeling?
I think that...
Radish,
I'm sorry! I'm sorry!
Dye?
Dye!
Come with me for a second!
Things are about to begin and you still want to play?
What are you doing over there. Come and help me.
A little more.
Is that okay?
To the left! To the left!
Where? Here, here.
Stop, stop, good.
Did you pluck it?
You are so wasteful! Pick it up later, it's alright.
Okay, there, there! Stop, stop!
Okay! -Okay.
What is Hong Guo doing?
This isnt going to work.
Stop moving.
Why are you moving so much?
To the front! Stop, stop!
You're so heavy.
How am I heavy? You're just weak.
Im weak because I didnt have food.
Happy now? happy now?
Aww seeing you work so hard,
You look pretty. If you put it on, girls will like you.
Girls will like you like this. There's so many models there, they will surely like you.
Stop playing around
So beautiful!
Quit playing.
How can you kick me?
Hong Guo.
You are here to compete, not to play!
Hong Guo is not here to play
Then what is she doing?
Shes collecting tree pieces.
She has a reason for doing so.
Im speaking with my employee.
Please stop interrupting
Employee?
Does Fei Fan only treat me as his employee?
If Hong Guo is your employee,
why aren't you helping her?
Did you know she took the wrong bag because someone pulled a prank on her?
Have you noticed that there is something wrong with your employee?
I hate people like you who are arrogant and selfish.
Why are you throwing your weight around?
Successor of Xiang Xie, Young Master.
What's so great?
People like you who aren't serious about their work,
all talk but no action,
I don't look highly on you either.
What did you say?
Ling Jie, what are you doing?
Big Radish!
Fei Fan!
Assistant Publisher, please don't blame him! Please don't blame Ling Jie. It's all my fault.
He's like that. Don't take him seriously.-Like what?
Its work time. Dont stir up trouble.
Your family has such a big music company, but you don't want to inherit it.
Purposely making a run-down studio and rival with Tian Le.
I really don't understand.
What are you thinking? -That's your problem, not mine.
How does that not concern you?
Father left Tian Le to you. Even if you don't want it,
you shouldn't just disregard the company father spent his whole life working on.
There's nothing lacking about here.
I'd rather stay here than at home.
There's no place for you.
Fine.
Let's not talk about this.
Let me ask you.
The free-sharing music you posted on the web, why did you do it?
There's nothing wrong.
They're all my music, I want to let everyone share it.
It doesn't concern anyone.
But do you know,
the value in these songs? -It has nothing to do with you.
You.
I didn't see wrongly right?
That person just now, was Tian Le's General Manager, Qin Lang.
Why did he come here for?
Must I explain it to you?
So you've already talked to Qin Lang privately.
Looks like all our worries were for nothing.
We were afraid that you will be short on cash if you continue to insist on making your own music.
It's not like that.
It's impossible for me to work with Qin Lang.
Then what's the truth? Tell me. Tell me!
You won't even tell me.
We are not buddies anymore.
Aren't you all hungry?
This food is not bad.
We can't eat even if we are hungry.
We don't want to burst the clothes our fashion editor painstakingly designed for us.
Don't you know?
It's a model's job to fully showcase the clothes.
A model is a human also. How can one not eat?
No need. Enjoy your meal.
Here, let's drink water. Cheers.
Excuse me, excuse me.
Please leave, alright? Thank you.
May everyone please wait a while. It's the crucial moment, give Hong Guo some time.
Miss Shi Dai,
Please come in.
Everyone please be patient. There will be a surprise later on.
Don't worry.
She can't come up with anything much.
I think so too. We will win for sure.
Please.
It's full of creativity.
Capture more of Shi Dai.
Capture Hong Guo also, let her say a few things about her design.
School kid.
Success!
Fei Fan...
Fei Fan!
Fei Fan has organized Femina Girl Contest so well.
Look at how happy you are. You were so worried before.
Let's not talk about the past. Look at what's in front of us.
It's important. Look.
So brilliant.
I think that I can retire now.
Just hand it over to your son.
Plus-size model. "Shi Dai" is coming.
(Same pronounciation as "a new era is coming")
Who's the top now?-Shi Dai!
Wasn't Ye Sha Sha still the first in the morning?
I think that Shi Dai is more unique.
I'll still vote for Ye Sha Sha.
Then who should I vote?
Shi Dai!
Who is it?
Me!
Hua Zai, who is coming in first for public voting?
[Ye Sha Sha - 87329 votes] [Shi Dai - 91123 votes]
Shi Dai???!!!